Job Description
We are looking for a skilled and results-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will focus on driving traffic, generating leads, improving conversions, and strengthening brand presence.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across channels
- Manage paid campaigns (Google Ads, Meta Ads, remarketing)
- Implement and optimize SEO strategies (on-page, off-page, technical basics)
- Manage social media marketing and content scheduling
- Track performance using Google Analytics (GA4) and other analytics tools
- Optimize campaigns for CTR, conversions, and ROI
- Coordinate with design and content teams for creatives and landing pages
- Perform keyword research and competitor analysis
- Manage email marketing and basic marketing automation
- Prepare performance reports and actionable insights
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 2–5 years of experience in digital marketing
- Strong hands-on experience with Google Ads, SEO, and social media marketing
- Knowledge of GA4, Google Tag Manager, and conversion tracking
- Understanding of lead generation funnels and CRO
- Excellent analytical and communication skills
- Ability to manage multiple campaigns independently
Preferred Skills
- Experience with Meta Ads, LinkedIn Ads, or TikTok Ads
- Familiarity with CMS platforms (WordPress, Shopify)
- Knowledge of content marketing and email tools
- Google / Meta / HubSpot certifications
- Basic design or copywriting skills
Job Opening: Digital Marketing Specialist
Location: Dubai, UAE
Employment Type: Full-time
Industry: Digital Marketing / IT / E-Commerce
Open Positions: 7