Shabhi Haider
About Candidate
I am a certified graphic designer and media studies professional with over four years of experience merging traditional design with cutting-edge technology. As the founder of Shab Tech, I specialize in high-end visual storytelling, AI-driven content creation, and digital marketing strategy.
Currently, I am expanding the boundaries of digital identity through AI filmmaking and the development of sophisticated AI personas for the global fashion and lifestyle markets. My work sits at the intersection of luxury aesthetics and generative innovation, helping brands navigate the future of social media and e-commerce.
Education
During my four years in media science, I embarked on a transformative academic journey. In the first year, I gained a solid foundation in media theories and communication principles, laying the groundwork for my future studies. In the second year, I delved deeper into specialized areas such as digital media, journalism, and multimedia production. This period allowed me to explore my interests and develop a well-rounded understanding of various media platforms and technologies. By the third year, I was actively involved in hands-on projects, collaborating with peers on multimedia presentations, film design, direction, video productions, and social media campaigns. These practical experiences not only sharpened my technical skills but also taught me the importance of teamwork and creativity in media-related projects. In my final year, I focused on advanced topics like thesis short film final project, media ethics, audience analysis, and emerging media trends.
Through the NCEAC-HEC Generative AI Training Cohort 2 (January–February 2026), I developed strong practical expertise in Generative AI application development. The program provided hands-on experience with Python and PyTorch for building and fine-tuning models, working with Large Language Models (LLMs), and utilizing the Hugging Face ecosystem for accessing and deploying pre-trained models. I mastered advanced prompt engineering, vibe coding techniques, and securely managing API keys to integrate powerful AI capabilities into applications. A key focus was building AI agents and implementing automation workflows to solve real-world problems efficiently. The training culminated in a comprehensive final group project, where we developed a complete startup idea—from initial concept and prototyping to full deployment—demonstrating end-to-end Generative AI application development skills. This intensive program not only strengthened my technical abilities but also earned me recognition as a Top Performer.
Experiences
Collaborated with marketing and product teams to design AI-driven ad and social media campaigns using Freepik, Higgsfield, and Runway, ensuring brand voice consistency across X, Instagram, and TikTok to boost audience engagement. Reduced manual production effort by 25% through AI automation; integrated Firefly-like generative tools to enhance workflow documentation and scalability, improving creative output turnaround by 30%. Led AI-driven content creation using Midjourney, Seedream, Capcut, and Adobe Firefly to produce cinematic generative visuals and cross-platform storytelling; increased engagement by 40% through experimentation and workflow iteration. Integrated brand identity into print and digital media including brochures, social graphics, and decks, ensuring cohesive storytelling and design alignment. Enhanced cinematic video quality by 35% through iterative prompt tuning, color grading, and compositional balance across generative models including Firefly, improving visual consistency and production scalability. Researched and optimized AI video pipelines using tools like Flora, Seedance 2, Flux, and Adobe Firefly to refine motion stability, visual fidelity, and artifact correction for generative content. Supported creative direction aligned with global audience insights, contributing to a distinct brand voice and culture-driven marketing approach appealing to creator communities
• Proficient in creating static posts, GIFs, and slide animations, showcasing a strong grasp of visual design principles and creativity in every project. Experienced in developing compelling ad creative campaigns, logos, and branding materials, contributing to the enhancement of clients' brand identities and market presence. Worked with prestigious clients including L'Oreal Pakistan and National Foods, demonstrating the ability to meet the high creative standards and specific requirements of well-known brands. Collaborated effectively with project managers, teammates, and clients, ensuring seamless communication and understanding of project objectives.
Skills
Runway
Adobe Creative Suite
Creativity
Problem-solving
Midjourny
Veo 3.1 Fast
Graphic Design
Content Creation
CapCut
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