Digital Marketing Specialist
Job Description
We are seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing campaigns across multiple digital channels. The ideal candidate will have strong knowledge of digital marketing tools, analytics, and strategies to enhance brand visibility, generate leads, and drive measurable business growth.
Key Responsibilities:
- Develop, manage, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Plan and execute SEO and SEM strategies to improve website traffic and search engine ranking.
- Create engaging content for social media, email marketing, and paid advertising.
- Monitor campaign performance, analyze data, and prepare detailed performance reports.
- Collaborate with the design and content teams to ensure brand consistency across all channels.
- Manage company website updates, landing pages, and marketing automation tools.
- Conduct market research to identify trends, target audiences, and new opportunities.
- Stay updated with the latest digital marketing trends and best practices.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–5 years of experience in digital marketing, preferably in UAE or GCC region.
- Proficiency in Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, Google Analytics), and WordPress/CMS.
- Strong understanding of lead generation and conversion strategies.
- Excellent analytical, communication, and project management skills.
- Certification in Google Ads, HubSpot, or Digital Marketing (preferred).
Salary & Benefits:
- Competitive salary based on experience.
- Performance bonuses and incentives.
- Medical insurance and benefits as per UAE labour law.
Job Title: Digital Marketing Specialist
Location: Dubai, UAE
Employment Type: Full-time
Number of Openings: 08
